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Scaling: How to Grow Up From a Brand Blog to a Brand Publisher
Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand...
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7 Things We Learned About Viral Content in 2014
A teenager sitting at his computer lip-syncs the words to a Romanian pop song. The boy is ebullient, and the song is catchy. Somehow that’s enough to produce one of the world’s original viral videos:...
View Article10 Content Marketing Predictions That Will Make You Sound Really Smart
It’s only February, and brands are already proving 2015 is going to be huge for content marketing. Over the next 11 months, we expect brands to take big risks so they can build bigger audiences. But...
View Article5 Ways Design Thinking Can Help You Create a Killer Content Strategy
Before Akshay Kothari sold Pulse to LinkedIn for $90 million, he was a reserved electrical engineering grad student at Stanford University. On a whim, he signed up for the introductory Design Thinking...
View ArticleWhat the Machines Can and Can’t Do for Your Content Marketing
In the modern workforce, there’s been a constant conflict between humans and machines. For decades, we’ve been replacing the former with the latter, often with far (sometimes exponentially) better...
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5 Ways Content Goes Viral
What makes something go viral? It’s content marketing’s eternal question, more elusive than “How many emojis is too many?”[note]If you have to ask, you already went too far.[/note] and “Is brandscaping...
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Why Is Facebook Engagement Suddenly Dropping?
Publishers big and small are finding that outside Facebook’s walled garden, the social landscape has become increasingly barren. When Facebook rolled out Instant Articles to all iPhone users last...
View Article8 Tips for Running Your First Influencer Marketing Campaign
This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good...
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How Facebook Could Force Brands to Pivot to Video
In a recent New York Times Magazine story, Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” Those who...
View ArticleThe Lost Art of the Mid-Range Blog Post
Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player. Armed with only average athleticism, I got my edge on the court by being smarter and...
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